Chapter 5- Developing a Global Vision

Digicel currently operates in 31 markets across the Caribbean, Central America, and The Pacific regions. The company invests in networks to provide close to 100% population coverage, bringing mobile service to local and rural residents that never before had the option of mobile communications.  Digicel seeks to connect its users in these 31 markets to the world by providing the best in voice and data. 

 

Roaming

Digicel’s “DigiWorld” product offers customers the opportunity to stay connected and use their Digicel mobile handsets in over 100 countries in the world. 

 

From October 1st 2013, all Digicel customers now have the freedom to roam on any Digicel network across the Caribbean and Central America and use their mobile device as if they were at home by being charged the same best value home rates while abroad.  Digicel’s commitment is to ensure that its customers receive the best value possible, no matter where they are in the world .  

 

Digicel currently has more than 200 international roaming partners in more than 100 countries, twice as many as its nearest competitor. In February 2007, Digicel signed a three-year partnership agreement with Vodafone. Though both remained separate and independent companies, the agreement, which included Digicel's sister operation in Samoa, resulted in the offering of new roaming capabilities. The two groups also became preferred roaming partners of each other.  Digicel adds on roaming countries to its footprints on a regular basis, to ensure that its customers are able to connect to the world.

 With DigiFlex prepaid service , all a customer would need to do when in any of its roaming countries, is top up and make and receive calls in these countries where Digicel has roaming.

 

International Top Up

 

Recharging any Digicel prepaid phone is easy, safe, fast.   Digicel partners with Ezetop to provide an online portal for customers to top up anywhere in the world, or for friends and family around the world to top up Digicel customers in the 31 markets it operates.

 

Digicel is committed to keeping family and friends abroad connected to those at home in the Caribbean via online top up where they can log on to www.Digicelgroup.com  to send top up or minutes.  Top up online and check instantly how much credit is sent to the number you want to recharge.

Customers can also go into any of Digicel’s thousands of authorized retail locations across the US, Canada and the UK and purchase Digicel top up or send Digicel minutes to friends and relatives in their home country.

Digicel recognizes the importance of empowering the Diaspora in the US, UK and Canada to top up family and friends to stay connected.  These top up senders are hailed as migrant heroes, who went overseas and work very hard to help the families they left behind in the islands. Digicel Diaspora offices located in  Miami, Florida is tasked with managing the efforts to increase revenue through online top ups, and provides a platform and encourages sending of credit to over customers 25 countries with enticing promotions and giveaways. In  December 2013, in addition to the current Everyday Double and Triple Bubble online promotions, Digicel further connected and treated its customers across Diaspora territories by conducting in-store promotions in over 70 stores in New York, Miami, Montreal, Toronto and London

The Way Forward

 Global and regional telecom players face an increasing number of critical challenges, from traffic monetization to capital and labor productivity in mature markets to intensified competition in developing and emerging markets.   Digicel’s strategy is simple; remain relevant, be innovators and give its customers, a complete telecoms experience comparable on the global market. 

 

Currently most of Digicel markets are now rolling out or already migrated to 4G or LTE network, in an effort to remain on par with international markets as well as to give its customers a seamless experience no matter where they are in the world.  The vision is for all markets to be on LTE, as most US markets were moving to LTE.  LTE allows for faster data speeds, IPTV and other technology advances.

Digicel is no longer just a mobile phone company.  Digicel has evolved into a full telecoms solution enterprise, now offering internet, landlines, business solutions, cabling; all of these services offered under the umbrella of the Digicel brand.  Digicel is well poised to remain a leading global telecommunications provider.