Chapter 10- Product Concepts

Since Digicel launched, they have introduced a variety of service and unsought product options that were previously unknown to mobile customers in the region.   Product concepts are based around the Mobile communications market's two main segments, personal users (consumer) and business users.

 

Consumer

Digicel offers two main consumer products; Digicel Flex which is a pre-paid service and Digicel Select which is its post-paid service.

 

Prepaid:	Digicel Flex is the prepaid mobile phone service that allows customers to stay in control. There are no bills, no rental and no connection fee, you simply pay when you want.

Postpaid:	With Digicel Select, you get flexible choices that suit your lifestyle combined with real value for money. Simply choose a package based on estimated time on the phone. Remember the more you spend the more you save!

 

All Digicel customers can enjoy the extensive benefits of the company's superior state-of-the-art digital GSM network, dedicated customer care and value for money mobile phone service.

But that's not all - customers also get additional advanced features with each product. Customers are able to choose the product that best suits their needs from the listing of convenient and specialty products as seen below:

Voice	Data	Online
Local and International Calling	Text and Multimedia messaging	Online Customer Care
Roll over Minutes	Web Text	Online top up
Voicemail	Mobile TV	Online Bill View
Roaming	Digicel Live (interactive web portal)	Online Bill Payment
Conference Calling	Internet (data)services	Corporate Bill Manager
Call Waiting	Digi Info- SMS information on sports, movies, etc.
Call Forwarding	Credit U/Credit Me
Caller User Group	SMS to email
Caller Ring Back Tones
Call Me

 

Business

Digicel has also recently launched its Digicel Business product , established to meet the business demands of OECS organizations such as Government Ministries and Agencies, private and publicly listed conglomerates, as well as small and medium size enterprises; to provide them with more customized products and services to suit their business needs and help them improve efficiencies across their operations while achieving savings.

Today, Digicel Business serves over 40% of corporate St. Lucia, offering a wide product mix ranging from Voice, Data, IPBX, Roaming, Closed User Group Service, BlackBerry Solutions, ICT Solutions through the newly acquired Netxar Technologies, plus Business Continuity Solutions from its Tier III Certified Data Centre - the only one of its kind in the Caribbean.

At Digicel Business, the company continues to integrate the best people, the most innovative solutions, the strongest coverage in St. Lucia and Superior customer service to deliver on its strategy of creating value and growth for companies.

Digicel Business provides voice, data, internet, advanced services and mobile solutions that  will enable its customers to transform their businesses.  The company offers a suite of customized products which acts as business accelerators that will bring its customer's operations, communications and customer service to a new level.

Digicel continues to boast at being the first to market with the best technology, tested and tailored to meet its customer’s specific needs.

 

The company endeavors to work closely with customers; meet, discuss, assess their needs and provide a custom solution across the whole spectrum of Digicel's telecommunications services and products. Digicel is committed to bringing passion, energy and drive to all of its projects.  The product mix offered under its Business Portfolio includes:

·         Advanced Networking

·         Blackberry® Enterprise Server.

·         Cloud Solutions

·         Cloud Telephony

·         Dedicated Internet Access

·         Hosted Email

·         IP Telephony

·         IPLC – International Private Leased Circuit

·         IT Security And IP Video Surveillance

·         Online Back-Up

·         Structured Cabling

·         Unified Communications