Chapter 3 - Ethics & Social Responsibility

As a core value, Digicel believes in giving back to the community that has allowed the company to prosper from its inception. 

The Digicel Foundation and Digicel's Caring Connections are corporate responsibility programs established in 2004 with the purpose of strengthening Caribbean communities by addressing education, youth, social and cultural needs.

Digicel’s vision is to support projects which cater to educational, social and/or cultural opportunities that can inspire positive energy in young people leading to stronger self sufficient communities.

As a proactive corporate citizen, Digicel continues the long tradition of helping the community, both in terms of financial aid and volunteerism. With that in mind Digicel has added a ‘Community Involvement Month’ to its yearly calendar of activities as of 2013.

Digicel believes in continuing to help and support the communities where they live, work and socialize and must lead by example with its initiatives.

Many projects were undertaken as priority around St Lucia in 2013. The Grand Riviere Primary School library renovation, Back to School Outreach, support of the Corner Stone Humanitarian Society, support of Free Hair cutting Program, Bexon School IT Lab refurbishment, Victoria Hospital Pediatric refurbishment, renovation of the Soufriere orphanage and support of an Adult Literacy program.

Added to this, 15 less fortunate students from around the island, received scholarships from Digicel, to aid in their preparation of the new academic year.  Digicel continued with repainting several pedestrian crossings and speed humps in the city circuit that were near primary schools, and further support was given to the organizers of the La Clery Summer camp which engaged many youth in positive activities.

Digicel views the community outreach program as primarily an act of responsibility, and not merely an act of generosity. Helping someone or an organization brings out the best in the Digicel team, inspires hope, and empowers others to believe in a better future.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Caribbean Premier League.  Digicel St. Lucia also sponsors local activities like St. Lucia Jazz, Carnival, Sports Clubs, etc.