CHAPTER 1- OVERVIEW OF MARKETING

COMPANY HISTORY

 

Since Digicel launched in Jamaica in April 2001, the company has become one of the fastest growing mobile telecommunications operators in the Caribbean.

Digicel is today known for its strong commitment to providing its consumers with the Best Value, the Best Service and the Best network across the Caribbean.

After 12 years of operation, Digicel Group Limited has over 13 million customers across its 31 markets in the Caribbean, Central America and Asia-Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development program.



Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Digicel offers its customers a wide range of services, the latest handsets and tailor-made prepaid and postpaid packages to suit all lifestyles. Digicel is creating value for its consumers in many ways by offering the latest cutting-edge wireless technologies and services:

Digicel Flex is the prepaid mobile phone service that allows you to stay in control. There are no bills, no rental and no connection fee; you simply pay when you want for any product or service. 

MISSION STATEMENT

 

 

"Working through the sharing of information, expertise  and coordinating efforts to facilitate the provision of quality telecommunication services for regional, economic, social and cultural development for the Caribbean."